Organisational Behaviour AEGON Assignment Example | Topics and Well Written Essays - 1500 words

Organisational Behaviour AEGON - Assignment Example This was carried out through a launch of new products in the UK that were innovative and they captured the different financial status of the customers. Every customer, therefore, had a product they could associate with and which they could afford. The brand promotion was also carried out through changing the name of their other companies to include the name AEGON in them such as was the case for AEGON Scottish Equitable. The brand promotion also involved endorsing a British female athlete as a way to create a closer association with the same people it was trying to promote their products to. Internal forces for change The most important internal forces of change that AEGON undertook were to develop its workforce. They developed the skills of its workers to match the needs of the customers. This way, the employees were well equipped to handle the customers’ needs as well as the new products that were developed. The organization in the other successful nations such as in the US is renowned for its employees that are experts, innovative and have good communication skills. This was what the organization wanted its UK-based employees to be renowned for as another way to attract more customers hence increasing their skills. AEGON could not expect to make any changes externally without having to change their culture which was making them fail to get established in the UK in the first place. Culture change involved the employees and managers changing their attitude, behavior, values as well as belief.