The Urban Legend of Bloody Mary Essay -- Urban Legends Ghost Stories

Bloody bloody shameLegend has it that if you stand in anterior of a candlelit mirror and chant the words Bloody Mary thirteen times, a vengeful spirit will appear. However, there are also both(prenominal) other variations to this urban allegory. There is no definitive dress as to Bloody Marys identity, simply Mary could often be envisioned as a witch, ghost or demon (Houston). nearly accounts say that a young woman appointd Mary was supposedly in a wondrous accident, which mutilated her face (Norder). There are other variations to the figment that claim she was a witch that was executed over a hundred years ago for practicing the dark arts (Mikkelson).I collected this urban novel from a nineteen year old male here at the University. He is a sophomore and is majoring in biochemistry. He was born in India, but moved to Phoenix with his parents, sister and two brothers. He first heard this urban legend from friends during a sleepover when he was in fifth grade. While we were stand up and retelling the fib, other mess came up and listened to him tell the story. Afterwards, everyone agreed that they had heard this story when they were younger, but that some of the details were different. It was very interesting how one story could come so many different variations.The authority he remembers the story of Bloody Mary is that you befuddle to be standing in front of a mirror. When retelling the story, he paused before specifying that you have to be standing in front of a mirror in the bathroom. You must be by yourself or else it will not work. You must turn out the lights, leaving only a small light on, much(prenominal) as a night light. Next, you have to say the name Bloody Mary thirteen times. He paused again, and then included that you must be crook around in a circle, wh... ...as impacted countless slew around the world, especially in the United States, even sparking the emergence of numerous other urban legends based on the same principles. M any aspects of the original story have changed--there are countless variations to the particular legend. Bloody Mary has played on peoples desire for excitement and it is also a way to release anxiety and experience some safe fear. Works CitedHouston, Mystic. The Legend of Bloody Mary. Bella Online. 2006. Minerva WebWorks LLC. 8 Apr. 2006. http//www.bellaonline.com/articles/art30890.asp.Mikkelson, Barbara, and David P. Mikkelson. Bloody Mary. Snopes. 27 Oct. 2005. Urban Legends Reference Pages. 6 Apr. 2006. http//www.snopes.com/horrors/ghosts/bloodymary.asp.Norder, Dan. The strikingness in the Mirror. Mythology Web. 1999. 7 Apr. 2006. http//www.mythologyweb.com/bloodymary.html. The Urban Legend of Bloody Mary Essay -- Urban Legends Ghost StoriesBloody MaryLegend has it that if you stand in front of a candlelit mirror and chant the words Bloody Mary thirteen times, a vengeful spirit will appear. However, there are also many other variations to this urban legend. The re is no definitive answer as to Bloody Marys identity, but Mary could often be depicted as a witch, ghost or demon (Houston). Some accounts say that a young woman named Mary was supposedly in a terrible accident, which mutilated her face (Norder). There are other variations to the legend that claim she was a witch that was executed over a hundred years ago for practicing the dark arts (Mikkelson).I collected this urban legend from a nineteen year old male here at the University. He is a sophomore and is majoring in biochemistry. He was born in India, but moved to Phoenix with his parents, sister and two brothers. He first heard this urban legend from friends during a sleepover when he was in fifth grade. While we were standing and retelling the story, other people came up and listened to him tell the story. Afterwards, everyone agreed that they had heard this story when they were younger, but that some of the details were different. It was very interesting how one story could have so many different variations.The way he remembers the story of Bloody Mary is that you have to be standing in front of a mirror. When retelling the story, he paused before specifying that you have to be standing in front of a mirror in the bathroom. You must be by yourself or else it will not work. You must turn out the lights, leaving only a small light on, such as a night light. Next, you have to say the name Bloody Mary thirteen times. He paused again, and then included that you must be turning around in a circle, wh... ...as impacted countless people around the world, especially in the United States, even sparking the emergence of numerous other urban legends based on the same principles. Many aspects of the original story have changed--there are countless variations to the particular legend. Bloody Mary has played on peoples desire for excitement and it is also a way to release anxiety and experience some safe fear. Works CitedHouston, Mystic. The Legend of Bloody Mary. Bella Online. 2006. Minerva WebWorks LLC. 8 Apr. 2006. http//www.bellaonline.com/articles/art30890.asp.Mikkelson, Barbara, and David P. Mikkelson. Bloody Mary. Snopes. 27 Oct. 2005. Urban Legends Reference Pages. 6 Apr. 2006. http//www.snopes.com/horrors/ghosts/bloodymary.asp.Norder, Dan. The Face in the Mirror. Mythology Web. 1999. 7 Apr. 2006. http//www.mythologyweb.com/bloodymary.html.

My Interest in Optometry :: Career in Optometry

The sense of sight is very complex, yet fascinating. Optometrists have the amazing opportunity to further explore this sense and help patients feel their stainless existence to be nothing less than a miracle. The onset of illnesses of the body also manifest in the eyes and can be diagnosed through changes that lapse within them. Upon screening for changes in the eyes, diseases such as Alzheimers and diabetes can be diagnosed. Given that I already have a background in vision care, I ultimately find no other rewarding career for myself than one that serves patients to see and appreciate the simple pleasures around them. I regard my experiences because I learn how to be more attentive. It is important for one to be skillfully unique which can be achieved by holding the capacity to pattern from personal experiences as well as consider opinions of others. I believe a persons identity is refined by strong set that stem from education, religion, and culture.My background in vision care and volunteer experience demonstrates my appreciation and interest in optometry. I have always been drawn towards the health care field and had opportunities to be exposed to a range of optometric work. I have graduated from the Vision Care Technology Program at metropolis College. The course work offered by the program has helped me come to the conclusion that optometry is the professional field I wish to pursue. It gave insight into both the medical and business aspects of the visual world. I wanted to surpass my vision care knowledge and excel by becoming an optometrist. As I rotated at the on-sight clinic in college, I worked with patients alongside optometrists and learned how to function optometric equipment. I wanted an optometrists perspective about the profession so I spoke to my profs. One professor was a young optometrist who had just graduated from optometry school. I was impressed at her flexible timings because she taught and also practiced. Teaching is also someth ing I will feel into in the near future. After graduating with honors in Ophthalmic Dispensing, I transferred to State University. I am currently in the B.S/M.S program and will complete my archetypes in Biology by May 2016.The B.S/ M.S program requires taking graduate courses along with undergraduate courses, a challenge I have interpreted head on. Being a full-time student and taking the maximum amount of credits can be overwhelming at times except not once has it discouraged me.

Genre Of Clowning (Theatre, Drama, Arts) :: essays research papers

The Genre Of ClowningThe genre of buffooning actually originates from Greece, where satires had begun originating slowly as time went by. The art of satire was challenged throughout the long time to form the various forms of clowning we have today. A clown must have certain abilities or skills to master its comedy upon the earshot. It is a profession that requires flaccid detail, precise movements, and of course a reaction. The costume for every type of comedy is extremely different. Commedia DellArte for example required masks for each of the characters, the masks obviated the use of face face and communication, therefore making the characters to a greater extent puppet like relying more upon the use of voice and gesture. Masks were not only used in Commedia DellArte but as well in other forms of Greek and Roman dramas. Other forms of comedy usually consist of costumes focusing on the clowns main faults and/or pertaining the clowns own personality.Not only is costume used to ma ke an impression on the audience when first sighting the clown but excessively the make-up must be done right to enhance whether the clown is happy, sad, evil, or falls into another category of personality. The make-up also provides great detail, and in a way is a more modern format of the masks used in Greece and Rome during the 15th Century.When one thinks of clowning, the instant image in soul is the thought of clowns in a circus performing acrobatic acts and leaving the crowd in awe. This is usually most typical for more physical clowns, much(prenominal) as The Three Stooges. Though they do not look like the everyday circus clowns, they perform back flips, somersaults, and portray it all as clumsiness. A clown does not always need to impress an audience by acrobatics, but just by wit though some audiences are more captivated by the appearance of a physical act. A physical act adds more stamina and energy to a scene, and can leave an audience laughing for hours. To make an aud ience laugh a voice is needed to speak and attract attention. Such attention can be provoked by the forms of an accent, exaggeration of the voice, or even silent mime. Though with a mime, more physical action is needed to involve the audience. Modern day clowns tend to cast more so towards no noise and a variety of sounds, exhorted from time to time.

Communism and America :: Communism Essays

The word communism has al manners been a sort of taboo word to say. raze today we call people commies to make fun or tease people. Why did all this start? How did communism become a bad a word? Well communism has always been feared since the birth of our nation. It was the form of government that the majority of Americans did not want. Communism is basically a theory or governance based on the ownership of all property and goods by the community as a whole. This system would destroy a lot of the liberties that we as Americans enjoy. on that point was a certain time period where extremely paranoid about the communist party taking control. Starting at about the 1920s up until the 1950s people really feared communism. The Cold War, Ronald Reagan, and the Red Scare were all major contributors in the unreasonable fear of communism during this time period. These three factors helped molded Americas ideology about communism during this time period. The Cold War put us on the brink of wa r with the Soviet Union. This could fool possibly been the one thing that started the fear of communism. Russian spies are everywhere. People suspected each other, even their neighbors. Since the soviet Union was a communist inelegant that was spreading its influence in Europe. America had to do something about it. America felt that the people living in the Soviet Union were existence oppressed and needed to be free. This so called war was basically seeing how far both the countries, (America & Soviet Union) could go without going into war. Examples of this would be the Truman doctrine, which was Trumans way of making sure Greece and Turkey would not become a communist country (N.N.787). Another sample would be the Marshall Plan, which asked the countries that needed help point it and the US would help. America did not want the Soviets to spread their ideas to other countries by exploiting the dissatisfaction of their country. So we helped because we thought that our country wa s in trouble from the communists (N.N.787). An even better example of clashes between the US and the Soviet Union would be the Berlin Airlift. Soviets blocked off all land into Berlin and we airlifted supplies into Berlin. Now during this at home, there were many people panic-struck of communism also. Many were accused communists due to the Red Scare.

Comparing the Human Condition in Rosencrantz and Guildenstern are Dead and Waiting for Godot :: comparison compare contrast essays

Comparing the Human Condition in Rosencrantz and Guildenstern atomic number 18 Dead and Waiting for Godot stimulate by Becketts literary style, particularly in Waiting for Godot, Stoppard wrote Rosencrantz and Guildenstern are Dead. As a result of this, many an(prenominal) comparisons can be worn-out between these two counts. Stoppards writing was also influenced by Shakespeares Hamlet. Rosencrantz and Guildenstern as minor characters exist at heart Shakespeares world providing Stoppard with his protagonists. However, the flirt is not an attempt to rewrite Waiting for Godot in a framework of Shakespeares drama. In studying these texts, the proofreader is create into analysing, comparing and telling them. In particular the characters in Rosencrantz and Guildenstern are Dead provide intriguing material to consider the human condition. The characters, their personality traits and responses to stimuli, as hearty as what directs and motivates them, is worthy of discussion. Stoppard gives Rosencrantz and Guildenstern an mankind outside Hamlet, although it is one of little significance and they idle away their time that having a purpose to their lives when the play rejoins the Hamlet plot, after they acquit been called by the Kings messenger There was a messenger...thats right. We were sent for. Their lives end tragically due to this club with Hamlet, predetermined by the title, but the role provided them with a purpose to their otherwise futile lives, making them bearable. Their deaths evoke sadness and sympathy leaving the reader grieving for them. In contrast to Stoppards play Waiting for Godot is much bleaker in the respect that Vladimir and Estragon calculate to have no purpose or direction in their lives. Their only hope rests on the mysterious Godot who never comes, however they do remain alive at the end. This leads the reader to question which mates of characters are the most unfortunate. Rosencrantz and Guildensten whitethorn not have be en saved from death but they have been saved from the futility of life which Vladimir and Estragon exclaim We cant go on give care this yet ironically they are left to do so. In Waiting for Godot, we eff little concerning the protagonists, indeed from their comments they appear to know little about themselves and seem bewildered and confused as to the extent of their existence. Their situation is obscure and Vladimir and Estragon spend the day (representative of their lives) waiting for the mysterious Godot, interacting with from each one other with quick and neat speech.Comparing the Human Condition in Rosencrantz and Guildenstern are Dead and Waiting for Godot comparison compare contrast essaysComparing the Human Condition in Rosencrantz and Guildenstern are Dead and Waiting for Godot Inspired by Becketts literary style, particularly in Waiting for Godot, Stoppard wrote Rosencrantz and Guildenstern are Dead. As a result of this, many comparisons can be drawn between thes e two plays. Stoppards writing was also influenced by Shakespeares Hamlet. Rosencrantz and Guildenstern as minor characters exist within Shakespeares world providing Stoppard with his protagonists. However, the play is not an attempt to rewrite Waiting for Godot in a framework of Shakespeares drama. In studying these texts, the reader is provoked into analysing, comparing and contrasting them. In particular the characters in Rosencrantz and Guildenstern are Dead provide intriguing material to consider the human condition. The characters, their personality traits and responses to stimuli, as well as what directs and motivates them, is worthy of discussion. Stoppard gives Rosencrantz and Guildenstern an existence outside Hamlet, although it is one of little significance and they idle away their time only having a purpose to their lives when the play rejoins the Hamlet plot, after they have been called by the Kings messenger There was a messenger...thats right. We were sent for. Thei r lives end tragically due to this connection with Hamlet, predetermined by the title, but the role provided them with a purpose to their otherwise futile lives, making them bearable. Their deaths evoke sadness and sympathy leaving the reader grieving for them. In contrast to Stoppards play Waiting for Godot is much bleaker in the respect that Vladimir and Estragon seem to have no purpose or direction in their lives. Their only hope rests on the mysterious Godot who never comes, however they do remain alive at the end. This leads the reader to question which pair of characters are the most unfortunate. Rosencrantz and Guildensten may not have been saved from death but they have been saved from the futility of life which Vladimir and Estragon exclaim We cant go on like this yet ironically they are left to do so. In Waiting for Godot, we know little concerning the protagonists, indeed from their comments they appear to know little about themselves and seem bewildered and confused as to the extent of their existence. Their situation is obscure and Vladimir and Estragon spend the day (representative of their lives) waiting for the mysterious Godot, interacting with each other with quick and short speech.

Comparing the Human Condition in Rosencrantz and Guildenstern are Dead and Waiting for Godot :: comparison compare contrast essays

analyze the Human Condition in Rosencrantz and Guildenstern are bushed(p) and Waiting for Godot Inspired by Becketts literary style, finickyly in Waiting for Godot, Stoppard wrote Rosencrantz and Guildenstern are Dead. As a result of this, many comparisons dissolve be drawn among these two plays. Stoppards writing was also influenced by Shakespeares village. Rosencrantz and Guildenstern as minor characters exist within Shakespeares world providing Stoppard with his protagonists. However, the play is non an attempt to rewrite Waiting for Godot in a framework of Shakespeares drama. In studying these texts, the reader is provoked into analysing, comparability and contrasting them. In particular the characters in Rosencrantz and Guildenstern are Dead provide intriguing material to consider the human condition. The characters, their personality traits and responses to stimuli, as well as what directs and motivates them, is worthy of discussion. Stoppard gives Rosencrantz and Gu ildenstern an existence outside hamlet, although it is one of secondary significance and they idle away their time only having a purpose to their lives when the play rejoins the Hamlet plot, after they have been called by the Kings messenger There was a messenger...thats right. We were sent for. Their lives end tragically due to this connection with Hamlet, predetermined by the title, but the role provided them with a purpose to their separatewise futile lives, making them bearable. Their deaths evoke sadness and sympathy leaving the reader sorrow for them. In contrast to Stoppards play Waiting for Godot is much bleaker in the respect that Vladimir and Estragon seem to have no purpose or perpetration in their lives. Their only confide rests on the mysterious Godot who never comes, however they do remain alive at the end. This leads the reader to question which pair of characters are the most unfortunate. Rosencrantz and Guildensten may not have been saved from death but they have been saved from the futility of life which Vladimir and Estragon exclaim We cant go on like this moreover ironically they are left to do so. In Waiting for Godot, we know little concerning the protagonists, indeed from their comments they appear to know little about themselves and seem unconnected and confused as to the extent of their existence. Their situation is obscure and Vladimir and Estragon spend the day (representative of their lives) waiting for the mysterious Godot, interacting with each other with quick and short speech.Comparing the Human Condition in Rosencrantz and Guildenstern are Dead and Waiting for Godot comparison compare contrast essaysComparing the Human Condition in Rosencrantz and Guildenstern are Dead and Waiting for Godot Inspired by Becketts literary style, particularly in Waiting for Godot, Stoppard wrote Rosencrantz and Guildenstern are Dead. As a result of this, many comparisons can be drawn between these two plays. Stoppards writing was al so influenced by Shakespeares Hamlet. Rosencrantz and Guildenstern as minor characters exist within Shakespeares world providing Stoppard with his protagonists. However, the play is not an attempt to rewrite Waiting for Godot in a framework of Shakespeares drama. In studying these texts, the reader is provoked into analysing, comparing and contrasting them. In particular the characters in Rosencrantz and Guildenstern are Dead provide intriguing material to consider the human condition. The characters, their personality traits and responses to stimuli, as well as what directs and motivates them, is worthy of discussion. Stoppard gives Rosencrantz and Guildenstern an existence outside Hamlet, although it is one of little significance and they idle away their time only having a purpose to their lives when the play rejoins the Hamlet plot, after they have been called by the Kings messenger There was a messenger...thats right. We were sent for. Their lives end tragically due to this co nnection with Hamlet, predetermined by the title, but the role provided them with a purpose to their otherwise futile lives, making them bearable. Their deaths evoke sadness and sympathy leaving the reader grieving for them. In contrast to Stoppards play Waiting for Godot is much bleaker in the respect that Vladimir and Estragon seem to have no purpose or direction in their lives. Their only hope rests on the mysterious Godot who never comes, however they do remain alive at the end. This leads the reader to question which pair of characters are the most unfortunate. Rosencrantz and Guildensten may not have been saved from death but they have been saved from the futility of life which Vladimir and Estragon exclaim We cant go on like this yet ironically they are left to do so. In Waiting for Godot, we know little concerning the protagonists, indeed from their comments they appear to know little about themselves and seem bewildered and confused as to the extent of their existence. The ir situation is obscure and Vladimir and Estragon spend the day (representative of their lives) waiting for the mysterious Godot, interacting with each other with quick and short speech.

Five Competing Brands of India

Acknowledgement We ar thankful to Almighty Allah for His help in the completion of the project. We are thankful to our respected t apieceer Mr. KASHIF SAEED for his intense interest and support in providing us the needed in strivingation and we like to thanks for assigning us this project that has helped us in learning the base concepts of commercializeing management. pic First of all we thank to Almighty ALLAH who has granted us such a great opportunity to prove ourselves. Then we are thankful to our beloved Parents, our honorable and cooperative Teacher Sir Kashif Saeed and all MEMBERS who have helped us a lot to prepare this Project. Detergent Brands in INDIAN Market We remove fol brokening 5 Brands from Indian merchandise 1. WHEEL 2. SURF EXCEL 3. RIN 4. SUNLIGHT 5. surge Wheel Wheel is Indias number one detergent brand. Launched in 1987, it cleans effectively with slighter effort, making a laborious chore like washing light and easy. Moreover, Wheel does not burn hands o r misemploy clothes like some other detergents, which contain a high percentage of soda. Ever since its re frame in 2001, with the new positioning of best clean with less(prenominal) effort, Wheel has been growing operosely. Research immortalizeed that consumers seek a solution to heavy duty laundry, like bed sheets and curtains.Developing on this insight, wheel sought to buy the farm the trouble of tough dirt or heavy-duty laundry. Mass grocery consumers have welcomed the solution, making it the number one. This product is for mild level of income. Target trade of wheel is rural areas and the people think that wheel is a power full and cheaper detergent as compare to other detergent and soap ready(prenominal) in market. Surf Excel A pioneer in the Indian detergent powder market, Surf Excel has eer upgraded itself over the years, to answer the constantly changing washing needs of the Indian homemaker.Today Surf Excel offers outstanding stain removal ability on a wide meand er of stains. This means that mothers now have the freedom to let their kids experience life without worrying about stains. Surf Excel quick wash is powered with a path-breaking technology- it reduces water consumption and time taken for rinsing by 50%. It is a significant benefit, given the acute water scarcity in some of India. Surf Excel is available in 3 variants Surf Excel Blue, Surf Excel Quick Wash and Surf Excel Automatic. So some(prenominal) be the need, Surf Excel hay Na.Surf Excel powder is for the people of middle and high level of income. Main focus on the children because they report as DAGH TO ACHY HOTY HAIN and also for those who want fragrance in there clothes. Rin Launched in 1969, Rin with the power of its thunderous lightning flash has become a household pattern synonymous with dazzling white clothes, for millions across the length and breadth of the country. Over the years, Rin has constantly evolved to cater to the growing aspirations of the Indian housewif e.Be it with Rin Advanced or its fresh variant Jasmine Fresh, the brand guarantee superior cleaning, incomparable white clothes and self-confidence which comes only from wearing spotless clean clothes. That too, at affordable prices. recently Rin re-wrote the rules of branding and marketing by teaming up with the countrys leading entertainment channel, Star Plus to launch a unique reality show for kids titled Rin Mera Star Super Star- a nationwide talent hunt providing a platform for talented children to showcase their potential to the entire country.The agreeable con trialant won a scholarship of Rs. 500,000 to help him chase the dream of becoming an artist or to pursue future education. Over the years, Rin has won a number of accolades, the most recent being voted as the Most Preferred Detergent brand in India at the Awaaz Consumer Awards in 2006. The Awaaz Consumer Awards voice the opinion of 10,000 consumers of 39 product and service categories across 21 countrywide location s. This detergent is also for middle and low level of income. This detergent brought whitening in the cloths. Target market of Rin is both Urban and rural areas. sunshine Spreading B undecomposedness and Cheer Sunlight is Unilevers oldest brand. Launched in 1888 it was the depression soap to be branded, stamped & packed in the beginning selling to consumers. The factory where the soap was manufactured was soon re buildd Port Sunlight & goes by that name till today. Sunlight in India is sold only in West Bengal and Kerala. It continues to be the favorite brand of consumers and is the market leader. Sunlight is positioned on providing intelligent as a new penny(predicate)ness & colour protection delivering the promise of keeping clothes looking bright like new.Constant innovation now sees Sunlight with orange peel extracts that not only gives brightness to clothes but also improved cleanliness and fragrance. Sunlight also believes in spreading cheer and brightness in the lives of i ts consumers and those approximately them. The brands latest advertising seeks to communicate that people who wear bright clothes, cared for by Sunlight spread cheer and brightness all around them. Tide Tide is the name of a popular laundry detergent on the market in INDIA, the United States and other countries. It is manufactured by Procter & Gamble.Tide is marketed under various sub-brands, such as 2x Ultra Tide. First throw ind in test markets in 1946 with national distribution reached in 1949, Tide was voted as Americas Washday Favorite. It quickly gained dominance in the detergent market, dwarfing the sales of other P products, such as Ivory Snow. The latter one was soap powders and flakes. In the late sixties and early seventies, it was branded as Tide XK, but it was rebranded as Tide later on. Originally, Tide was a white powdered bead, but the brand line was later expanded to include an orange-tinted clear liquid form in 1984.Today, most formulations of liquid Tide are dar k blue with the exception of Tide Free, which is clear. An addition to the Tide Family, Tide Cold Water, was formulated to meet stains while saving energy because it does not require hot or even warm water. Tide is recognized for its distinctive orange-and-yellow bullseye logo. The original logo was intentional by Donald Deskey, a famous industrial and identity designer. Tide was the first product to be nationally packaged using Day-Glo colors, strikingly eye-catching when first introduced.The logo people see today has been slightly modified for the products fiftieth anniversary in 1996. Currently, the Tide brand is given to over half a dozen powders and liquid detergents in the United States alone. In most of Latin America the Tide formula is marketed under the name Ace and in bomb calorimeter under the name Alo. Tide is commercialized in Pakistan SWOT Analysis Strengths The products image soar has been an intricate part of American shade for, over a 50 Years. The products im age is laden with sentimentality and this is an image many people have taken deeply to heart.The course image is displayed on T-shirts, hats, and collectible memorabilia. This extremely recognizable branding is one of greatest strengths. Use more than million times a day around the world lunar time period stands as a simple, yet powerful symbol of quality and Cleanness. Distributors Excellent Service scend is the brand of P&G and P&G search strong, experienced parties, devoted and loyal people. Basic requirement of them is financially strong people, devoted with product, loyal with company and gather up in their melody. Financial Position And Credit Rating Are Strong Their domestic organization achieved revenue return from a healthy pricing environment, strong field execution, and effective innovation as their liquid zoom , Stain remover TIDE partially compensate a continued shift away from their TIDE trademark. Revenue growth and cost management offset a comparatively more v olatile raw material cost environment. The profitability of their international business continued to improve and it has become a more significant contributor to their performance. Well Developed StrategyP&G recognizes there is a right time and place for their product therefore, their strategy makes room for adjustments. LOW monetary value TIDE INTRODUCE IN PAKISTANI MARKET AS LOW PRICE BRAND. THE PRICE OF TIDE IS LOW AS COMPARE TO ITS COMPATITOR WHICH IS ITS COMPATITOR ADVANTAGE. WEAKNESSES Less Aggressive Stand Due to the changing global economies TIDE has taken a less aggressive stand in the market place petty(a) Quality As its price is low with compare to other detergent in the market so one can easily think that its quality is low. Opportunities Introduction of new product under TIDE. It is a big opportunity for P&G to bring its other brand under TIDE logo in the market, collectable to good reputation in the market there go out be big room in the market for these new was hing brands. Increased Distribution of Products P&G also allows the company to take advantage of unfathomable growth opportunities around the world. This strategy gives TIDE the opportunity to service a large geographic, diverse area. Especially in the vast market of the Asia where almost 60% of the world population lives.And when we talk about the Pakistan there are a lot of opportunities to extend their product to the Azad Kashmir and to the other back wards areas by sponsors social activities in those areas. Brand Recognition Brand recognition is the significant factor affecting TIDE combative position. TIDEs brand name is known well through with(predicate)out 90% of the world today. The primary concern over the past few years has been to get this name brand to be even better known. Threats New Viable Competitors Currently, the threat of new viable competitors in the detergent industry is not precise substantial.The threat of substitutes, however, is a very real threat. T he detergent industry is very strong, but consumers are not necessarily married to it. Possible substitutes that continuously put pressure on TIDE include RIN, BONUS, and WHEEL. Rapid Technological Changes The technology is changing rapidly day by day. Any company that uses the latest technology can take competitive edge because of its high speed production. Political Instability in the Country Political condition of the country is un indisputable, govt. policies can disturb position of the company and certain rule and regulations are imposed by the govt. Economic Instability The major threat for the company these days is the economic instability in the country due to which the purchasing power of common man is decreasing. STP of TIDE in Pakistan TIDE is launch in Pakistan for low income level. This is the world famous brand that is launch in the rural areas of Pakistan after success in India and other countries. TIDE is introduced in Pakistan as B grade product which is due to it s low price. TIDE is also use as energy saver because its result in cold waters same like hot water to remove stains. TIDE PRODUCT LIFE CYCLE (PLC)The Product Life Cycle refers to the succession of stages a product goes through. Product Life Cycle Management is the succession of strategies utilise by management as a product goes through its life cycle. The stages A Typical Product Life Cycle Products tend to go through seven stages Introduction Phase Introduce new TIDE in the market of Pakistan. New product development stage very expensive Low sales revenue Losses Market introduction stage Cost high Sales volume low Losses Growth stage be reduced due to economies of scale Sales volume increases significantly Profitability Prices to maximize market share Mature stage Costs are very low as you are well established in market & no need for publicity. Sales volume peaks Prices tend to drop due to the proliferation of competing products Very profitable Decline stage Cost s become counter-optimal Sales volume decline Prices, profitability diminish Death At this stage product vaporize from market. The BCG Matrix On the horizontal axis relative market share This serves as a measure of SBU strength in the market On the erect axis market growth rate This provides a measure of market attractiveness.By dividing the matrix into four areas, four types of SBU can be distinguished Stars Stars are high growth businesses or products competing in markets where they are relatively strong compared with the competition. Often they need heavy investment to sustain their growth. Eventually their growth will slow and, assuming they master(prenominal)tain their relative market share, will become cash cows. TIDE sachet has high market demand & high market growth in the country Cash COWS Cash cows are low-growth businesses or products with a relatively high market share. These are mature, successful businesses with relatively little need for investment.They need t o be managed for continued profit so that they continue to generate the strong cash flows that the company needs for its Stars. TIDE giant pack are that products which need more investment for the achievement of high market share Question MARKS Question mark are businesses or products with low market share but which operate in higher growth markets. This suggests that they have potential, but may require substantial investment in order to grow market share at the expense of more powerful competitors. Management have to think hard about question marks which ones should they invest in?Which ones should they allow to fail or shrink? TIDE liquid unit have high market growth but low market share so management have to think about it more seriously for taking high market share. Dogs Unsurprisingly, the term dogs refers to businesses or products that have low relative share in unattractive, low-growth markets. Dogs may generate enough cash to break-even, but they are rarely, if ever, w orth investing in TIDE liquid, TIDE dish wash bar have low market growth as well as low market share so management have to look at this unit for achieving the companies goalMarketing Mix PRODUCT (Customer Solution) TIDE is our product that we launch in Pakistan for middle and low income people. This is the basic need of every house. So our company P&G launch TIDES detergent powder. PRICE (Customer Cost) The price of TIDE is very low that each and every person can easily buy this tremendous product. PROMOTION (Communication) P&G promote its product in different ways because they wants to introduce there new product in very efficient and effective manner so the customer recognize the product and also buy it for their satisfaction. push through (Convenience)The place of launching TIDE is the rural areas where the income level of the population is comparatively low with urban areas. So company focuses the area that is far away from main cities. Competitive Analysis The process of ident ifying key competitors assessing their objectives, strategies, strengths and weaknesses, and reaction patterns and selecting which competitors to attack or avoid. Steps in the Process Identifying Competitors The competitor of P&G from industrial manoeuver of view is Uniliver and the competitor of TIDE is Wheel and Rin from market point of view. Assessing CompetitorsFirst of all in the market we determine what is the objective of our competitor in the market then identifies the strategies of our competitor its strength and weaknesses. Selecting Competitors to Attack or Avoid First of all in the market we saying Strong or weak competitors on the basis of this analysis we value our customer. Then we will see that Close or distant competitors then we will compete against close competitors. After this we saw Good or Bad competitors and then we decide that which one is beneficial for us in the market and which one is bad for our brand.

Writing and Reflection Paper

Start with writing the first draft. Describe your contemplative essay project. How did it contribute to your self development? Evaluate the quality of your work within your reflective essay. Did you achieve your goals? Tell how you might fuddle made your project better. Revise your first draft. Be complete when telling what happened and use descriptive details to outline your actions. Stick to the eyeshade. Concentrate on your reflective essay project as a whole and include the details that really affected the final egress of the project. Tell about your experiences while working on your essay. Answer the question What did you learn? Write in a clear style that your reader foot understand. Show your essay to a friend for helpful feedback.Some Helpful TipsWhat to IncludeWhen writing a reflection paper on literature or another experience, the point is to include your thoughts and reactions to the variation or experience. You can present your feelings upon reading what you read an d why. You can also use a reflection paper to analyze what you have read. Just like in any other paper or essay, be cohesive, refer to the specific passage or quote the material that draw this feeling, reflection or analysis from you and why. It is okay to include personal experience in a reflection paper, but do not depend on it base your reactions and reflections in the material that is your subject.What to Leave OutDo not use a reflection paper to simply summarize what you have read or done. It is also recommended not to use a reflection paper as a free flow of ideas and thoughts. Again, the idea of a reflection paper is to save up an essay describing your reactions and analysis to a reading or other experience however, it is more formal than a journal entry, so leave out promiscuous language and form.How to Organize Your ThoughtsA reflection paper should be organized as you would another formal essay. Be sure to include an introduction, perhaps that suggests what yourexpectat ions were on the reading or experience beforehand. You may also want to summarize the conclusions you came to in the introduction. Then move on to the body of your paper, explain separately the conclusions you have go down to and why, basing your conclusions in concrete details from your reading and experience. End the paper with a conclusion that sums up what you got from the reading. You might want to refer back to what your conclusions are in relation to your expectations or come to some other conclusion or analysis about the text or experience in light of your feelings and reactions.

Pre-Tensioning in Civil Engineering

Introduction The idea of pre tensioning has been near for centuries and has been applied to many forms, such as wagon wheels, wooden barrels etc. In these cases heated metal is made to just fit an object. When the metal cools it contracts and induces prestress into the object thereby strengthening it. The idea of pretensioned concrete has been around since the late 19th century, but its use was limited by the quality of materials operational at the time.It wasnt until the 1920s that materials of a suitable quality were available in sufficient mensuration to allow pretensioned concrete to be used with confidence. The pioneers of this field were Freyssinet, Magnel and Hoyer. Description In pre-tensioned concrete tensile elements such as cables, ribbons, or rods ar clamped under calculated tensile stress (Stage 1). Concrete is cast around these elements and allowed to cure( Stage 2). When fully hardened the clamps ar released and the stress is transferred within the dictated con crete (stage 3).As long as a load is applied within the design limit, the concrete structural element will never be subjected to tensile stress of sufficient force to cause failure. Pre-tensioning quite a little be used in pre-cast as well as in cast-in-place braid. Most of the pre-tensioning construction techniques are patented although the basic principle used in all of them is common and is well known. Hard drawn make wires which are indented or crimped are preferred for pre-tensioned elements because of their superior bond characteristics. Small diameter wires of 2 to 5 mm are mostly used in the form of strands comprising two, three or seven wires.High Strength Concrete mix Pre-stressed concrete requires concrete which has a high compressive strength, with comparatively higher tensile strength. Low shrinkage, minimum wraith characteristics and a high value of Youngs modulus are generally deemed necessary for concrete used for prestressed members. Uses Common uses include Rail way Sleepers, Communications Poles, Pretensioned formed Hollowcore slabs, Pretensioned Precast Double T units for very long spans, Pretensioned precast inverted T beams for short-span bridges, Pretensioned precast PSC piles, Pretensioned precast portal frames.Alternatives The alternative to pre-tensioning is post-tensioning. In a post-tensioned beam, the tendons are stressed and each end is anchored to the concrete section after the concrete has been cast and has attained sufficient strength to safely withstand the prestressing force. In the posttensioning method, tendons are encased in a duct or sheath or coated with grease or a bituminous material before placing them in the formwork to prevent them from becoming bonded to concrete.Advantages Prestressed concrete has the following advantages 1. Since the technique of prestressing eliminates cracking of concrete under all stage of loading, the entire section of the bodily structure takes part in resisting the external load. In c ontrast to this, in reinforced concrete, only the portion of the concrete above neutral axis is effective. 2. Since the concrete does not crack, the possibility of steel to rust and of concrete to deteriorate is minimized. 3. Absence of cracks results in higher capacity of the structure to bear reversal of stresses, impact, vibration and shock. 4. In prestressed concrete beams, dead laden are practically neutralized. The reactions required are therefore much smaller than required in reinforced concrete. The reduced dead load weight of the structure results in savings in the cost of foundations. The neutralization of dead load is of importance in large bridges. 5. The use of curved tendons and the pre-compression of concrete helps to resist shear.6. The quantity of steel required for prestressing is about 1/3 of that required for reinforced concrete, although the steel for the former should get under ones skin high tensile strength. 7. In prestressed concrete, precast blocks and el ements can be assumed and used as one unit. This saves in the cost of shuttering and centering for large structures. 9. Prestressed concrete can be used with advantage in all those structures where tension develops, such as tie and suspender of a bow string girder, railway sleepers, electric poles, etc. 10. Prestressed concrete beams usually have low deflection.

Changing the Image of Minorities in Ameria

So the question is asked, What will you do personally to improve the image of Black Males in America? I believe by breaking the stereotype of low males will be a start on changing or improving the image of African American Males. With stereotypes, It tends to put a heavy label on Individuals which becomes holders to success. So, the Image of nasty males according to different sources such as, the news, and media in general, from displayed actions of approximately Individuals claims to cipher that black males have lack of male role models, simple-minded, behavioral issues, negative influences, and the list goes on and on.I know that, not everyone is alike in life. Everyone has a designated path they remove to follow and with those choices becomes your future. I strongly believe that every African American Male has the ability to be notwithstanding to critical Judgments and prove critics wrong. To improve these barbarous analyses there should be a metamorphosing broadcast that h elps black males finds out who they are and help them obtain desired goals. Which we do have but the organizations are few. This program could be a very beneficial personate to the communities and most importantly the individuals striving for success.In society we see media presenting African American Males as animals, want-to-be gangsters, rappers, living In low social economical environments, and vice seeking. It is not totally the media fault for the poor representation of blacks in America but, It Is a start towards where the vain nitty-gritty is occurring. Some black males even uphold or even moot pride of stereotypes as if they have accomplished something significant. While on the topic of black males being portrayed by the media, Im not too sure on why the media focuses their attention on the negative inducing news but, generally deplorable news makes good news for a newscast.As for what Ill do, I will set myself up as demonstration to show how black males can fight man gle stereotypes and criticism. Despite of home situations and obstacles I try to put my best foot forward towards where I can accomplish my dreams. I believe my life would be a good example of fighting off stereotypes. During elementary, middle school, and the beginning of my 9th grade year In high school I was classified as Special De. This label put me In a session where I doubted my self esteem and that I would amount to anything.My parents and as well as my grandparents instilled in me that no matter what label someone put on you or what they classify you as, you have to prove them wrong. So I began to improve my behavior, the way I carried myself, grammar, and just generally who I was. On the journey to creating a new me I found that there were a lot of people around me and who I hung around who influenced my behavior. These where the people I needed to eliminate myself from life. By eliminating them, I created ace within myself. With that peace I started to think cumulatively. I started to not render myself to them volitionally and not get focused on how I appeared to people. Thats probably a main concern with the youth today. Many youth, preferably African American males are at cosmetic levels. Cosmetic pertaining to how they look to others that they forget their mall goals and focuses. So this gave a good demonstration for me. Sometimes examples are the only way some people can accumulate Ideas. Succeed. I also believe that changing the mind and military strength of black males will improve the image.Altitude is descried as, the height of an object or point in relation to sea level or ground level or Just great height. So if black males were to change their minds and attitude then their altitude would go to greater heights. Due to circumstances such as financial situations, environments we live in, and etc. Black males tend to not think highly of achievement. So we have to change from a fixed mindset to a growth mindset. As we attempt a challenge we m ight look a utter that says, Are you sure about this? You probably arent fit for it. What if you fail youll be a failure. As this voice inside us tries to set us back, we need should take it as a setup. It is an advantage on our part because, we have the chance to take negative criticism and turn it into verificatory criticism. How we interpret challenges, setbacks, and criticism is totally up to us. We can interpret them in a fixed mindset as signs that are fixed abilities and talents need improving. Or we can simply interpret them in a growth mindset as signs that we need to ramp up our strategies and effort, stretch our self, and expand our abilities.So as we approach a challenge, our fixed mindset says, Are you sure you can do it? The growth mindset answer says, Im not sure I can do it now, but I think I can learn to with time and enough effort. Over time our mind becomes completely under our submission and will. Whether we take on challenges wholeheartedly, learn from se t backs and try again, hear negative criticism and act on it in our own hands. We have to learn to tune the distracting voice out and overcome it within. So having a growth mindset means that you believe your personality, skills and traits can be changed.

Life Goals

There ar many goals in my life that I would love to achieve. I am only 15 days senior so I toleratet write as much as someone in two manners my age so to say, except I strictly know my high educate goals, college goals, life goals, and face-to-face goals. As a 15 year old I start out a lot already planned out so I impart soon see how close I conform to my goals. My first and most important high school goal I pitch is to finish off school with a G. P. A. 3. 8 or higher. I can non stress enough how important this goal is to me, for this goal give enable me to a higher possibility of guideting into the college of my choice.If I fail to eke out this goal I will contrive to apply to less honored colleges, which will not be the best for my future c arer and personal goals. crank year I finished with a 3. 8 so that means I am already on the even out path to maintaining a 3. 8, except that in reality isnt my goal thats just the lowest G. P. A. I will take I really a m aiming for a 4. 0 or higher due to my advanced placement classes. I am most confident that I will be able to reach this goal with the abet from teachers and family they will be a main factor in my high school charge.There are slake two more very important years of my high school life so I must study terrible and arrive at hard to reach this goal. This next goal has already been in my head since 8th grade I can say I am quite an the worry wart, this goal is scotchting high sit d cause dozens or ACT depending on what the college will require. So off the beaten track(predicate) I have taken the PSAT (preliminary SAT) to alleviate me maintain and focus on this specific goal. victorious the PSAT has opened me up to what the SAT will be like in my young year, withal I have bought some practice SAT books to help my study.AVID is going to be a huge factor for my SAT prep Ive been told that junior year in AVID Is all active SAT prep, so that will be a big step ahead of othe r competitors seek to attend the same college of my choice. This test will either drag or break my college application having a high SAT score entertains the chance of acquiring into a warring college even higher. I still have to take the SAT and study for it every chance I tie. Getting into a prestigious medical school is my number one college goal.Of course I will have to attend a four year college before I do this, but I entrust to get into the most competitive medical school I can. By reaching and achieving this goal it will make my career goals easier to overcome. I have started to research different medical schools in addition I have been focused on the medical schools with an accelerated program. To achieve this goal I have I will have to get my bachelors and dominate degrees, then I will continue on to accept my medical doctorate.I have talked to doctors about what college they went to and how long it took them to finish the accelerated program if they chose that op tion. I still need to go to college and be accepted into a medical school. After I collar my medical doctorate I would like to continue on and study a specialty specifically in dermatology which will allow me to say Im a certified doctor in the medicine. This will also enable me to open a medical practice just for dermatology and guide patients with the correct medicine, creams, face scrub etcIn the ninth grade I did a project in Biology on dermatologist and I had to go or so town and interview the local dermatologist this opened my eye to what I would like to do with my life. I furthered my study after this project and this practice really caught my eye so to say, also my mom and I have came close friends with a dermatologist in town. I still need to go to college get my Bachelors degree and Masters then I have to get my M. D. then finally I could start my studies in dermatologyMy sayings or morals that I brisk by are what my parents have been telling me my whole life, I hold w ater my personal life by hard work and respect these are the goals I would like to always have and live my life by. By working hard and respecting everything I feel like I will go far in life and do great things. The only way I will get to college is by hard work and respecting my teachers that take their clock time to lecture, presentation examples, and rattling select time after school to give extra help.Everything I do in life I respect and I do it to the fullest at least I try to, not everything I do will be 100 percent accurate or always right, but I will take the time to get it right the next time. By having respect I will receive respect back and actually have people I could ask for help and get an eligible answer for my question. These are the two most important ideas I feel everyone should live by. My second personal goal is to when I actually have one of my own is to spend a lot of time with my family.This flashes back to my first personal goal by working hard I will m ost likely succeed in progressive career where I could set my own work hours and take vacations with my family. This goal will mean a whole lot more once I actually have a family of my own, but I would like to do as much as I can to be the best father and husband also to be verificatory of everyone in my family. That is my reasoning on how to have a fortunate family with not as much stress as most familys have. All in all these goals are all equal in greatness to me, they will help me go places in life and help me achieve great things.I hope I achieve my goal of my grade point just then also get a high SAT score. Getting into medical school will broaden my career choice and also canvass dermatology will choose my medical practice that I will embark on. Working hard and having respect for everything I do and say will make me a man people look up to and would like to be around, also having family time when I am older will make myself be the best father figure and husband for my wi fe and kids. Those are all my life goals that I would like to achieve in my future.Life GoalsThere are many goals in my life that I would love to achieve. I am only 15 years old so I cant write as much as someone twice my age so to say, but I strictly know my high school goals, college goals, career goals, and personal goals. As a 15 year old I have a lot already planned out so I will soon see how close I follow my goals. My first and most important high school goal I have is to finish school with a G. P. A. 3. 8 or higher. I can not stress enough how important this goal is to me, for this goal will enable me to a higher possibility of getting into the college of my choice.If I fail to complete this goal I will have to apply to less prestigious colleges, which will not be the best for my future career and personal goals. Freshman year I finished with a 3. 8 so that means I am already on the right path to maintaining a 3. 8, but that really isnt my goal thats just the lowest G. P. A. I will accept I really am aiming for a 4. 0 or higher due to my advanced placement classes. I am most confident that I will be able to reach this goal with the help from teachers and family they will be a main factor in my high school career.There are still two more very important years of my high school life so I must study hard and work hard to reach this goal. This next goal has already been in my head since 8th grade I can say I am quite the worry wart, this goal is getting high SAT scores or ACT depending on what the college will require. So far I have taken the PSAT (preliminary SAT) to help me maintain and focus on this specific goal. Taking the PSAT has opened me up to what the SAT will be like in my junior year, also I have bought some practice SAT books to help my study.AVID is going to be a huge factor for my SAT prep Ive been told that junior year in AVID Is all about SAT prep, so that will be a big step ahead of other competitors trying to attend the same college of my choice. This test will either make or break my college application having a high SAT score makes the chance of getting into a competitive college even higher. I still have to take the SAT and study for it every chance I get. Getting into a prestigious medical school is my number one college goal.Of course I will have to attend a four year college before I do this, but I hope to get into the most competitive medical school I can. By reaching and achieving this goal it will make my career goals easier to overcome. I have started to research different medical schools also I have been focused on the medical schools with an accelerated program. To achieve this goal I have I will have to get my bachelors and master degrees, then I will continue on to accept my medical doctorate.I have talked to doctors about what college they went to and how long it took them to finish the accelerated program if they chose that option. I still need to go to college and be accepted into a medical school. After I receive my medical doctorate I would like to continue on and study a specialty specifically in dermatology which will allow me to say Im a certified doctor in the medicine. This will also enable me to open a medical practice just for dermatology and guide patients with the correct medicine, creams, face scrub etcIn the ninth grade I did a project in Biology on dermatologist and I had to go around town and interview the local dermatologist this opened my eyes to what I would like to do with my life. I furthered my study after this project and this practice really caught my eye so to say, also my mom and I have came close friends with a dermatologist in town. I still need to go to college get my Bachelors degree and Masters then I have to get my M. D. then finally I could start my studies in dermatologyMy sayings or morals that I live by are what my parents have been telling me my whole life, I live my personal life by hard work and respect these are the goals I would like to always have and live my life by. By working hard and respecting everything I feel like I will go far in life and do great things. The only way I will get to college is by hard work and respecting my teachers that take their time to lecture, show examples, and actually give time after school to give extra help.Everything I do in life I respect and I do it to the fullest at least I try to, not everything I do will be 100 percent accurate or always right, but I will take the time to get it right the next time. By having respect I will receive respect back and actually have people I could ask for help and get an eligible answer for my question. These are the two most important ideas I feel everyone should live by. My second personal goal is to when I actually have one of my own is to spend a lot of time with my family.This flashes back to my first personal goal by working hard I will most likely succeed in progressive career where I could set my own work hours and take vacations with my family. This goal will mean a whole lot more once I actually have a family of my own, but I would like to do as much as I can to be the best father and husband also to be supportive of everyone in my family. That is my reasoning on how to have a successful family with not as much stress as most familys have. All in all these goals are all equal in importance to me, they will help me go places in life and help me achieve great things.I hope I achieve my goal of my grade point average then also get a high SAT score. Getting into medical school will broaden my career choice and also studying dermatology will choose my medical practice that I will embark on. Working hard and having respect for everything I do and say will make me a man people look up to and would like to be around, also having family time when I am older will make myself be the best father figure and husband for my wife and kids. Those are all my life goals that I would like to achieve in my future.

What leaders do and what constituents expect

As man tries to find new alternatives that will create changes in the modality they do things, it requires committed and dedicated individuals who shall serve as the catalyst for enactment. At the same time, it seeks to find new dimensions that will allow differences to come in. Seeing this leaders has always been an integral part in facilitating growth and development. Due to this, they abide facilitate an avenue that is dynamic and competitive in orientation. Kouzes and Posner book showcases the fundamentals in understanding leadership.It seeks to cater to readers insights and opportunities to develop their individual skills in handling complex and difficult situations. Similarly, it offers case studies that can contribute to linking the theoretical prise of leadership towards the actual application of such in different scenarios. By grasping the importance of such concept, an individual can be vibrant and adaptational to numerous setback and obstacles in nature. Reflecting on chapters one and two, it is vital for managers to recognize their roles in the overall development process within a circumstantial organization or company.They need to revitalize these objectives and create a scenario that is encompassing and beneficial to each of its members and employees. Due to this, they moldiness constantly equip themselves with new ideas and trends that can help sustain optimum performance in any given situation. Moreover, leaders must remain vigilant for the occurrence and escalation of conflict. At its early stage, managers must effectively story out new alternatives and ideas that can help provide solutions to these given setbacks.If ever the problem has been prevalent, heads of organization and companies must efficiently determine what strategies can be made and practiced so that new trends can emerge. It is through the realization of how a situation can be employ as an instrument for growth can mangers exemplify their skills and competency. On the oth er hand, equipping and recognizing the needed tenets among leaders can help solidify and strengthen their endorse in a particular environment.As the workplace becomes diverse and complicated, leaders and managers need to realize that they must continue to improve in their communication and watchfulness styles to suit the needs of the majority. Seeing this, this is one process that can help shape their integrity and remain active in their individual endeavors to satisfy old(prenominal) goals and objectives. Similarly, this procedure can be enhanced by particularly reinforcing knowledge and skills concerning leadership. This can be established by further training and redefining of values and principles surround a particular realm.By constantly initiating training, management and companies can ensure that they are committed towards ensuring that accountability and effectiveness remain a key point in their system. In the end, leaders have the capability and potential to enact change s. However, one important determinant in administering these ideas is their understanding of specific goals and values that are associated with the trait. By seeking to reinforce objectives and maintaining integrity amidst the elements of controversies and setbacks, companies and organizations can push forward their interest while establishing a healthy relationship among its peers.

Assignment on Brand Building Nike Marketing

Assignment On Brand Building Nike Marketing Essay History Nike is a major publicly traded active apply and equipment provider ground in the United States. It is the valet de chambres leading supplier of athletic apparels and apparel and a major manufacturer of plays equipment with revenue in excess of $18. 6 billion USD in its fiscal year 2008. It engaged more(prenominal) than 30,000 people worldwide. The ships company was founded in January 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight, and formally became Nike, Inc. in 1978. The company takes its name from Nike the Greek goddess of victory.Nike markets its overlaps under its own marque as well as Nike Golf, Nike Pro, Nike+, blood line Jordan, Nike Skateboarding and subsidiaries including Cole Haan, Hurley International, Umbro and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008. In addition to manufacturing sports give and equipment, the company operates retail sto res under the Niketown name. Nike supporters more high up profile athletes and sports teams around the world, with the highly recognized trademarks of vertical do it and the Swoosh logo.By 1980, Nike had reached a 50% market share in the United States athletic shoe market, and the company went public in December of that year. Its growth was due largely to word-of-foot advertising (to quote a Nike print ad from the late 1970s), rather than television ads. Nikes first national television commercials ran in October 1982 during the course of study of the New York Marathon. The ads were created by Portland- asc final stageantd advertising agency Wieden+Kennedy, which had formed several months earlier in April 1982.Together, Nike and Wieden+Kennedy have created many print and television ads and the agency continues to be Nikes primary today. It was agency co-founder Dan Wieden who coined the now- noted slogan Just Do It for a 1988 Nike ad campaign, which was chosen by Advertising Ag e as one of the top five ad slogans of the 20th century, and the campaign has been enshrined in the Smithsonian Institution. San Francis fag Walt Stack was featured in Nikes first Just Do It advertisement that de aloneed on July 1, 1988.Wieden credits the divine guidance for the slogan to Lets do it, the last speech spoken by Gary Gilmore before he was executed. Throughout the 1980s, Nike galloped its yield line to include many an opposite(prenominal)(prenominal) sports and regions throughout the world. What does the soil stand for? Nike stands for VICTORY. In Greek mythology, Nike was a goddess who embodied triumph. She assumed the grapheme of the divine charioteer when Zeus was assembling allies for the Titan War she flew around battlefields rewarding the victors with glory and fame.And the unhurt brand has been build around it, to convey one and altogether message, the one of the Victory, with a big V. musical composition Nike started up its business plowing sneakers, i t reasonably hit the tipping point when the strong and sticky message which has directs electric shock on humans subconscious worn by top athletes and runners. The Nike logo swoosh was not unless positive from the wing of the Greek Goddess Nike, it was also developed to impact again the subconscious of the consumer as well. How?Nike logo has the spring of a tick, and through life and education we get some automatism with tick which means right and the thwart which means wrong. Nike, Just Do It happens to be the stickiest tagline ever. It wins over the hearts of hundred of millions of Nike fans, psychologically, subconsciously, imperceptibly, deadly. So the Nike brand stands for victory, and more precisely Competency as we used to quote the Nike co-founder Bill Bower mane who made this utterance If you have a body, you are an athlete. High performance Nike promotes its crops by sponsorship agreements with celebrity athlete, professional and athletic teams, they sponsor play in India an Football in France for example, the closely popular sports they focus only on winners proceeding the message is pretty clear when you see champion in Olympics wearing Nike its just like the Nike sneakers brought him or her to achievement thanks to the spirit of the Victory Godess of Greek Never say Die side the boot statement of Nike that the 30 000 employees across 6 continents make their own contribution to fulfill is to bring inspiration and innovation to every athlete in the world Nikes changing Logo The Nike Swoosh embodies the spirit of the move goddess, which the legend says inspired the most courageous and chivalrous warriors at the dawn of civilization. The first shoe to wear the swoosh logo was showed in 1972. In 2006, Nike has also experimented in its advertisements by removing the woosh altogether & Nike written in a new font, and this the old swoosh was toned down a bit. Nike Logo history mathematical products by Nike Nike bring outs a wide rang e of sports equipment. Their first products were track running seat. They currently also make shoes, jerseys, shorts, baselayers and so on for a wide range of sports including track & field, baseball, ice hockey game game, tennis, Association football, lacrosse, basketball and cricket. Nike Air Max is a line of shoes first released by Nike, Inc. in 1987. The most recent additions to their line are the Nike 6. 0, Nike NYX, and Nike SB shoes, designed for skateboarding. Nike has recently introduced cricket shoes, called Air Zoom Yorker, designed to be 30% lighter than their competitors.In 2008, Nike introduced the Air Jordan XX3, a high performance basketball shoe designed with the environment in mind. Nike sells an assortment of products, including shoes and apparel for sports activities for men, women, and children. Nike is well known and popular in youth subtlety, chav culture and hip hop culture as they supply urban demeanor c hatfulhing. Nike recently teamed up with Apple I nc. to produce the Nike+ product which monitors a runners performance via a radio device in the shoe which links to the iPod nano. While the product generates efficacious statistics, it has been criticized by researchers who were able to identify users RFID devices from 18 m a air using pure, concealable intelligence motes in a wireless sensor ne devilrk.Brand personality Nike has staked out a stylish, high-performance, innovative position in contrast to its competitors. It conveys the ideas of victory, puissance, sport attitude and masculinity. All these elements are emphasised by famous and successful sportive endorsement. With Just do it Nike has promised its audience that the company is committed to the competitive spirit. Nike proposes that it will help people feel empowered, successful and outstrip equipped to tackle the challenges of athletics. The company uses shades of gray and blue, which gives the brand a casual, unpretentious feeling. Nikes famous swoosh creates feeli ngs of movement and speed.Nike, the brand name itself, was once better known in Greek mythology as the goddess of victory. All these things and more give Nike its brand personality. How Does Nike maintain/communicate its intended brand come across We shall concentrate on the marketing strategy of Nike by studying its 7 P model. Also, in the model itself we shall consider the integrated marketing communication adopted by Nike to enhance brand equity. Product Nike mainly concentrates on sportswear. The main product categories sold under Nike brand name includehttp//gallery. clickthecity. com/albums/userpics/10006/pic56012. jpg Sports footwear http//norcalsaversnest. com/wordpress/wp-content/uploads/2010/03/cole-haan-coupons-discounts. jpg ApparelsBags (Handbags and bagpacks) Sports accessories Sports equipment In other words, all product categories sold under the Nike brand name are instanter or indirectly related to sports and athleticism which in turn is the core brand image/ in dividualism of Nike. Other Nike Brands include Cole Haan which is into casual footwear & dresses, Nike Team Sports which sells headgear &Bauer Nike Hockey Inc. which specializes in hockey and skating equipment. Hence, Nike sells unrelated categories under other brand names thus preventing confusion in the minds of the consumer tonal pattern Your Run The recent venture between Apple and Nike integrates your iPod and running shoes.The main innovation is that your speed & length data keep be recorded in your iPod and then synchronized with your PC to keep a tab on your progress Nike has always strived for innovation which inturn shows in their product research and development. Strategic partnerships and alliances with the most innovative partners ensure Nike is the global leader when it comes to sportswear innovations. Some of the famous innovations include 2. House of hoop Partnership with Footlocker to promote the basketball line of Nike productshttp//blog. luon. com/public/Nike . JPG 3. Mass customization Use of flexible computer-aided manufacturing systems to produce custom output.Those systems combine the low unit costs ofmass productionprocesses with the flexibility of individualcustomization. harm Nikes pricing is designed to be competitive to the other fashion shoe retailers. The pricing is based on the basis of premium segment as target customers. Nike as a brand commands high premiums. Nikes pricing strategy makes use of vertical integration in pricing wherein they own participants at differing channel levels or take part in more than one channel level operations. This can control costs and influence product pricing. Promotion Promotion is largely dependent on conclusion accessible store locations. It also avails of targeted advertising in the newspaper and creating strategic alliances.Nike has a scrap of famous athletes that serve as brand ambassadors such as the Brazilian Soccer Team (especially Ronaldino, Renaldo, and Roberto Carlos), Lebron J ames and Jermane ONeal for basketball, Lance Armstrong for cycling, and Tiger Woods for Golf. Nike also sponsors events such as Hoop It Up and The Golden westmost Invitational. Nikes brand images, the Nike name and the trademark swoosh, make it one of the most recognizable brands in the world. Nikes brand power is one reason for its high revenues. Nikes quality products, loyal customer base and its great marketing techniques all contribute to make the shoe empire a huge success. tail Nike shoes are carried by multi-brand stores and the exclusive Nike stores across the globe. Nike sells its product to about 20,000 retail accounts in the U. S. and in almost 200 countries around the world.In the international markets, Nike sells its products through independent distributors, licensees and subsidiaries. Independent distributors need not hold to local pressures because the 4Ps of marketing are managed by distributors. In terms of product differentiation, NIKE is also leading the marke t. The only competitor nearly has an identical business is Adidas-Solomon. Product differentiation is healthy in the footwear fabrication and allows the company to increase its profits through the sale of different products. Another advantage of manufacturing a number of product lines is the reduction of risk in that if one product fails there are numerous other products to compensate for this loss.Companies in the apparel and footwear industry that concentrate on manufacturing a single product are at a great disadvantage since their revenues depend exclusively on the sales of only one type of product, therefore, increasing the potential default risk. NIKE designs most of its footwear for athletic use however, in order to diversify its products, a large percentage of their products come from sales of footwear, apparel, and accessories for casual and leisure purposes. The company segments its products in variety of ways. First of all, it manufactures sports goods and accessories for three different groups of people men, women and children. Each segment is carefully examined in terms of physical capabilities, sociological needs, and design preference.Another type of segmentation used by NIKE that helps to increase product diversification is achieved by offering footwear, apparel, accessories, such as NIKE watches or gym bags, as well as performance equipment, including sport balls, timepieces, eyewear, skates, bats, gloves, and others in virtually every type of sport running, basketball, tennis, golf, soccer, baseball, football, bicycling, volleyball, wrestling, cheerleading, aquatic activities, hiking, fencing, and others. Besides the two segmentations described above, NIKE also has agreements for licensees to produce and sell NIKE brand items aside from athletic footwear and apparel. In part, this product differentiation is accomplished through strategic management planning by having the company sell NIKE brand timepieces, childrens apparel, school supplies, electronic media devices, and other items. NIKE subsidiaries, such as Bauer NIKE Hockey Inc. , are yet another way the company segments its product lines.Specifically, the Bauer NIKE Hockey Inc. subsidiary manufactures and distributes ice skates, skate blades, in-line roller skates, protective gear, hockey sticks and many other licensed apparel and accessories that make NIKE stand out in its industry. Communication Gaps in Branding of Nike Nike brand stands for Competency Achievement High performance Never say Die attitude Nike was present in India since 1996 but didnt rezlied the Indian potential till 2005. In Dec 2005, Nike was fix up with BCCI & then later went on to become the official kit sponsor of Indian Cricket Team. In 2007, Nike released its first Cricket related advertisement in India(1).Globally Nike is a sports brand targeted to youth (mainly 15-35 yrs of age), but in India the brand is not restricted to youth or sports enthusiasts only. The brand is seen as a everyd ay wear brand & the customers ranging from youth who like to wear it to college to the old people who may just wear it when they are going out of their homes. The future roadmap for Nike To Increase their Brand Equity Nike has faced a lot of international criticism due to its Sweatshops in 3rd world countries like Pakistan, Vietnam, Bangladesh etc. So, to convert this into an luck Nike should act as a socially responsible company & devise certain rules & regulations about the workings conditions of their subcontractors.And if possible then Nike can also go for backward integration, and buy some of these subcontractors to increase their ownership & reduce their costs. The competition in the market in terms of Athletic goods is very high with major players like Adidas, Reebok, Puma, Fila etc. all growing their importance. To hedge its risk, Nike can also expand on its clothing line like currently in India Nike cotton T-shirts are forthcoming but they are available in very limited designs. So, Nike can grow a sports apparel maker to a fashion brand. The apparels division is the cash cow (according to BCG matrix) for Nike and thus, diversifying in this area will help Nike increase its bottomline. Thus, Nike can expand their business by expanding & adding a Daily wear clothes line to their portfolio.Nike can also sell the sports related product items which also have attributes like style & cool, something like Nike sunglasses, which are available in some countries but not in India. Nike is also under a lot of fad because of the plastics & other materials used in their shoes. So, rather than spending huge chunks on the celebrities, they can divert a small part of this advertising fund into R&D to produce green shoes i. e. environment comradely shoes. This would given them a heads up in the market in terms of innovation, would also give them a unique position in the minds of the responsible consumer, and of course an opportunity for free PR.Indian market being t he worlds second largest (2) footwear manufacturer of the world has a huge opportunity of footwear sales. Thus, Nike can attack the middle & the lower end market by buying a current brand like Columbus or Welcome shoes and then manufacturing & marketing them in India. They can also, launch a complete new brand for the country & thus cater to the middle & lower segment. This way they can also cater to the vastly growing rural market of India. They have used the kindred strategy by entering Walmart by buying the Starter brand, which is an apt brand for the value end of retail business. Read morehttp//www. ukessays. com/essays/marketing/assignment-on-brand-building-nike-marketing-essay. phpixzz2O0SDwz7o

Financial Statement Analysis for Tootsie Roll and Hershey Essay

The Hershey confederacy engages in the manufacture, marketing, distribution, and sale of various types of chocolate and confectionery, refreshment and snack products, and food and beverage enhancers in the United States and internationally. The Hershey Company sells its products through sales representatives and food brokers, primarily to wholesale distributors, chain grocery stores, mass merchandisers, chain medicate stores, vending companies, wholesale clubs, convenience stores, dollar stores, concessionaires, department stores, and natural food stores. The keep company was founded in 1894 and is found in Hershey, Pennsylvania.The Hershey Company went public on the New York Stock Exchange (NYSE) in 1922 (http//finance. yahoo. com/q/pr? s=HSY). Tootsie Roll Industries, Inc. , through its subsidiaries, engages in the manufacture and sale of confectionery products. The company sells its products under the registered trademarks. It distributes its products through dulcorate and g rocery brokers to wholesale distributors of candy and groceries, supermarkets, variety stores, dollar stores, chain grocers, drug chains, discount chains, cooperative grocery associations, warehouse and membership club stores, vending machine operators, the U.S. military, and fund-raising charitable organizations. Tootsie Roll Industries operates in the United States, Canada, and Mexico. The company was founded in 1896 and is based in Chicago, Illinois. The Tootsie Roll Industries, Inc. went public on the NYSE in 1927 (http//finance. yahoo. com/q/pr? s=TR). The Hershey Company and the Tootsie Roll Company both are companies in confection industry they specialize in a wide variety of chocolate candy products.I compared both companies for the years 2002, 2003, and 2004 against each early(a) and against the industry averages in order to make a decision about which company setors would choose to invest in. The comparisons I used to make this decision were ratios for liquidity, solvenc y, and profitability. As a result of my analyses, I have chosen the Hershey Company.

Portland Cancer Center

sheath 18 Leasing Decisions Background The Portland Cancer decoct is a not-for-profit inpatient and outpatient initiation dedicated to the prevention and give-and-take of backcer. Working to perfect noninvasive brain surgery techniques for the past ten eld, the Center is considering options to replace its original model of the Gamma dig. Radiosurgery is often referred to as the Gamma Knife. The Gamma Knife delivers 201 separate radiation sources to speak certain brain cancers without invasive surgery. For patients with deep lesions the Gamma Knife significantly reduces the pretend associate with handed-down surgical procedures.Other clinical benefits to the Gamma Knife include treating Parkinsons, trigeminal neuralgia, arteriovenous malformations, certain types of benign tumors and atomic malignant lesions. The Center allow for open a natural radiation therapy facility for several new radiosurgery procedures. Replacing the Gamma Knife at this point is viewed as a bridg e. This is because the Centers managers think that whether the equipment is purchased or charterd it will be used for no more than four eld before moving to the new facility.A fiscal decision on whether to buy the Gamma knife or remove it is most significant to this case. Facts * Expected physical life of the equipment is ten years * Possibility to write a cancellation article and per-procedure clause if operated * Possibility the Center will move to new facility sooner than expected * If equipment is to be purchased, revenue enhancement-exempt financing could be obtained * GB Financing lease signal * yearbook payments of $675,000 * Includes service contract so equipment will be maintained in good operative order (GBF will have to enter maintenece contract with manufacturer) GBF forecasts $1. 5 million residual value * If lease is not written, GBF could invest the funds in a four year term loan of standardized take a chance that yields 8% before taxes * The Centers risk is transferred back to lessor * Portland purchasing the Gamma Knife * Invoice price is $3 million, including delivery and installation * Maintenance contract for $100,000/year * Financed by a four-year simple interest conventional bank note at 8% * May claim tax deduction for portion of loan payment * Bears all the risk of equipment * Residual value is risky. 5% chance after four years will be $500,000 50% probability that it will be $1 million and 25% probability that it will be $2 million. * This risk adds a 5% risk adjustment to the base discount rate used on the other lease-analysis flows Analysis This decision is a complex one. Will it be better to use debt financing and purchase or make an enthronement decision to lease the piece of equipment? It is important to decipher is the lease can save money, eliminate the risk of technological obsolesce, and to share the mutual risk with the lessor.The dollar court analysis of the lessees address of owning and leasing can be seen in process 1. A 10% discount rate ( base on corporate cost of capital) was used to convert the cash flows to present values. The Lessees percentage cost analysis show the inherent cost rate (IRR) at 6%. This shows leasing is lower than the corporate cost of capital at 10%. Looking at the lease in terms of per procedure (Exhibit 2), the annual expected 100 procedures would cost the Center $25,000 more. Furthermore, if fewer procedures were performed the per-procedure lease would be favored.It could be useful to assess the clinics previous mickle patterns to determine the risk of this decision. Exhibit 3 shows the Lessors point of view to own the Gamma Knife. use an opportunity cost rate of 8% before taxes will yield 4. 8% after taxes. The 6. 2% after tax return exceeds the 4. 8% after tax return available on secondary investments of similar risk. This also confirms the NPV of the lease investment is expected to be better off by $99,368 if it writes the lease. Recommendations The f inancial advantage is for Portland Cancer Center to lease the Gamma Knife rather than purchase the equipment.The per procedure lease has a benefit to both parties, however reduces risk for the Center. It would only be advantageous is the volume of procedures was low, specifically below 100 procedures. Maintaining a state of the art healthcare facility is important and the lease will allow the Center to do so. The lessor is compensated for taking risk with tax deductions, however they will produce the risk with the technology. The NAL of $130,554 affirms that leasing creates more value than buying in this situation. The lessees IRR of 6% is well below the 10%, which also indicates a positive aspect to leasing versus buying.The terms of the lease should be carefully considered, especially the cancellation clause in the contract. This is important to address because of concerns with the new facility being ready before four years time. Significant costs could be associated with unutili zed equipment so GBF could consider adding a penalty to the cancellation clause. The decision is also weighed based upon the move to the new facility. If the Center moves early keeping the equipment and moving it to the new facility is always an option. The Center should also negotiate a lower yearly lease payment.The lease answers the clinics requirement of a short-term commitment with the least risk associated due to a new facility that is on the way. in that respect are also perks to a short- term lease agreement because this is not recorded on the lessees balance sheet. Exhibit 1 Lessees Analysis Cost of Owning twelvemonth 0 grade 1 Year 2 Year 3 Year 4 gain purchase price $3,000,000 Maintenance cost 100,000 $100,000 $100,000 $100,000 Maintenence tax savings 0 0 0 0 Depreciation tax savings 0 0 0 $0 Residual value 1,125,000 Residual value tax 0 displace cash flow $3,100,000 $100,000 $100,000 $100,000 $1,125, 000 PV cost of owning $2,223,685 Cost of Leasing learn payment $675,000 $675,000 $675,000 $675,000 Tax savings 0 0 0 0 give notice cash flow $675,000 $675,000 $675,000 $675,000 $0 PV cost leasing $2,354,239 Cost Comparison Net advantage to leasing (NAL)= $130,554 Lessees Percentage Cost Analysis Leasing-versus-owning CF $2,425,000 $575,000 $575,000 $575,000 $1,125,000 Lessees IRR= 6% Exhibit 2 Per-procedure Lease Per summons Lease Annual Lease Procedures Annual Annual Annual Annual Lease Net Annual Lease Net Annual moolah Payment Revenue Profit Payment Revenue Profit Difference 70 $490,000 $700,000 $210,000 $675,000 $700,000 $25,000 185,000 80 $560,000 $800,000 $240,000 $675,000 $800,000 $125,000 $115,000 90 $630,000 $900,000 $270,000 $675,000 $900,000 $225,000 $45,000 100 $700,000 $1,000,000 $300,000 $675,0 00 $1,000,000 $325,000 ($25,000) 110 $770,000 $1,100,000 $330,000 $675,000 $1,100,000 $425,000 ($95,000) 120 $840,000 $1,200,000 $360,000 $675,000 $1,200,000 $525,000 ($165,000) 130 $910,000 $1,300,000 $390,000 $675,000 $1,300,000 $625,000 ($235,000) GBF quoted per procedure lease rate of $7,000 *expected annual volume of 100 procedures *expected net revenue per procedure of $10,000 Exhibit 3 Lessors Analysis Cost of Owning Year 0 Year 1 Year 2 Year 3 Year 4 Equipment cost $3,000,000 Maintenance (100,000) ($100,000) ($100,000) ($100,000) Maint tax savings 40,000 40,000 40,000 40,000 Depreciation shield 240,000 384,000 228,000 $144,000 Lease payment 675,000 675,000 675,000 675,000 Tax on payment (270,000) (270,000) (270,000) (270,000) Residual value 1,500,000 Residual value tax (396,000) Net cash flow $2,655,000 $585,000 $729,000 $573,000 $1,248,000 NPV $99,368 IRR 6. 20%

Conflict Analysis Essay

When dispute arises, it is unrealistic non to set out a slope. Every wholeness has a roleExpository EssayOne of the gigantic myths of contravene is that is can almodal values be contained. Whether it is encountered in the personal or political sphere, counterpoint provide much spread beyond the main combatants. History demonstrates that wars escalate in a world where connections surrounded by individuals and states argon so complex and it is so difficult to come to a definite conclusion. An argument amid friends exit gener whollyy describe those on the perimeter to choose sides. Conflict by its very disposition creates polarities. nonwithstanding when fight is internal, it rarely remains so. When a dispute begins, the world is viewed in black and albumin impairment with no middle ground. Attempts to reconcile differences are often misinterpreted as tacit support for one side or the other.Conflict is defined by incompatible positions that force individuals to take sides. War constructs an environment in which on a political level, ever soyone is on a side. However, in a nonher sense, everyone is doing what they can or mustiness to hold in their particular situation. Throughout their time as prisoners of war, the women in the dwell forever prune the Japanese as their enemy. For some, this is because of nationalistic allegiances, save for other it is because of the way they are treated. Their battle is not against Japan, further against dismay and the use of brutality to degrade and harm others.The Japanese impose many acts of sphacelus upon the women in the camp, such as forcing them to bow and scramble for food, to haul water for Japanese baths, to rise upon graze and to rely the supremacy of the Japanese Empire over the British. This humiliation is explained as a reversal of the humiliation to which the Japanese felt the Europeans were subjected colonised Asian people. Hence, why divisions in individuals are experienced during w ar and indeed force oneself to choose a side.Conflict can rarely be contained and it inevitably spreads beyond the authoritative dispute. conformation prejudices often causes disputes mingled with individualsdemonstrating how support and unity is essential in times of conflict. Sometimes the women in the camp are surprised to discover themselves degrading attitudes that they despise in their captors. Prejudices based on clique and hurry must be con apparent motioned if conflict is not to destroy all hope and dignity.However, the women do not utmost long living under the pressures of camp life and soon they are all rival in scrambling for food and bowing to the Japanese flag. Cultural and educational backgrounds keep a more sonorous electric shock on the relationships formed within the group and arguments raised between individuals. When a racially prompt disturb breaks out over a lost bar of soap, it threatens to undermine the unity and strength of the women. This demo nstrates the colossal importance to disregard social class for these women.The middle ground can be the most grave go under in a conflict because both sides may regard this position with suspicion. Margaret (Daisy Drummond) frequently seeks to mediate between the Japanese and their victims. Her bravery and compassion and her unshakeable belief in the basic goodness of individuals, puts her life at big risk. Her bravery is evident when she marches out with water for Susan who is weakening from her torture. This action may have guide to similar punishment for herself.Sometimes conflict is interchangeable a bushfire it spreads and spreads until everyone is forced to take some sweet of action. It does not respect those who wish to taking into custody out of its way, anymore than it does those who try to encounter it head on. Arguments, disputes and battles of all sorts are an undeniable part of the framework of human existence. The goal is always to look for a way to end the f ighting and heal the wounds. It is thus crucial not to underestimate the momentum that develops so right away when conflict arises.Persuasive EssayWe sang wonderfully today. The concert was a huge success so far Captain Tanaka clapped at the end. This would have been un theoriseable a few months ago. Maybe the Japs are beginning to think we are humans after all. Well I dont think I could ever think of them that way.Adrienne and Daisy were talking about that after the concert. The interpreter asked them to perform a traditional Japanese song. Daisy looked like she was about to agree, but Adrienne said NO straight away. Adrienne admitted she hates the Japs, but Daisy said the worse they acted the most troubling she felt for them. Ive been thinking about that a lot. It seems Daisy doesnt see things like most of us do. She doesnt see us as innocent and the Japs as evil. She just doesnt take sides like that.It is easer to wonder if Daisy is like this because she is just too soft-a p ushover who will help anyone-maybe just to be liked. I knew some girls like that back at school, theyd get bullied all the time but gloss over hang around with the bullies. But thats not Daisy. She is the bravest of us all. She marched straight out in front of the soldiers with water for Susan that horrible day and she bargained for Susans release too. But thats it, she wanted to help Susan, but she never wanted to hurt the Japs. For her it isnt us against them, she recovers compassion for everyone.Thats amazing but I dont know anyone else like Daisy. Most of us are like Adrienne. We have to take sides because the war puts us on a side. I dont understand how anyone could possibly feel compassion towards the Japs they have put us through extraordinary challenges, where I personally have had to stress my morals. But I have to put aside my morals for the time being, if I want to survive in this corrupt environment.I often relate my thoughts back to Daisys, she is so compassionate an d highly esteem though the camp. Does this mean she accepts the behaviours of the Japs, humiliating us?Daisy was in the missionaries, maybe she feels a sense of understanding towards the Japs?When conflict arises, it is impossible not to take a side. Everyone has a roleExpository EssayOne of the great myths of conflict is that is can always be contained. Whether it is encountered in the personal or political sphere, conflict will often spread beyond the main combatants. History demonstrates that wars escalate in a world where connections between individuals and states are so complex and it is so difficult to come to a definite conclusion. An argument between friends will generally force those on the perimeter to choose sides. Conflict by its very nature creates polarities. Even when conflict is internal, it rarely remains so. When a dispute begins, the world is viewed in black and white terms with no middle ground. Attempts to reconcile differences are often misinterpreted as tacit support for one side or the other.Conflict is defined by incompatible positions that force individuals to take sides. War constructs an environment in which on a political level, everyone is on a side. However, in another sense, everyone is doing what they can or must to survive in their particular situation. Throughout their time as prisoners of war, the women in the camp always disregard the Japanese as their enemy. For some, this is because of nationalistic allegiances, but for other it is because of the way they are treated.Their battle is not against Japan, but against humiliation and the use of brutality to degrade and harm others. The Japanese impose many acts of humiliation upon the women in the camp, such as forcing them to bow and scramble for food, to haul water for Japanese baths, to rise upon order and to assert the supremacy of the Japanese Empire over the British. This humiliation is explained as a reversal of the humiliation to which the Japanese felt the Europeans were subjected colonised Asian people. Hence, why divisions in individuals are experienced during war and consequently force oneself to choose a side.Conflict can rarely be contained and it inevitably spreads beyond the original dispute. Class prejudices often causes disputes between individuals demonstrating how support and unity is essential in times of conflict.Sometimes the women in the camp are surprised to discover themselves degrading attitudes that they despise in their captors. Prejudices based on class and race must be confronted if conflict is not to destroy all hope and dignity. However, the women do not last long living under the pressures of camp life and soon they are all equal in scrambling for food and bowing to the Japanese flag.Cultural and educational backgrounds have a more profound impact on the relationships formed within the group and arguments raised between individuals. When a racially motivated fight breaks out over a lost bar of soap, it threatens to unde rmine the unity and strength of the women. This demonstrates the immense importance to disregard social class for these women.-indigenous Australians.The middle ground can be the most dangerous place in a conflict because both sides may regard this position with suspicion. Margaret (Daisy Drummond) frequently seeks to mediate between the Japanese and their victims. Her bravery and compassion and her unshakeable belief in the basic goodness of individuals, puts her life at great risk. Her bravery is evident when she marches out with water for Susan who is weakening from her torture. This action may have led to similar punishment for herself.Daisy demonstrates that in times of conflict we can have courage to not comprise our convictions even in the direst circumstances. Her strength comes from her authentic faith. When the observation is made following an incident of repellant brutality that she doesnt hate the oppressors, Margaret responds, I just cant bring myself to hate people. T he worse they behave, the more sorry I feel for them. This powerful character illustrates that in times of serve conflict our morals do not have to be compromised if we have the strength to do so.Sometimes conflict is like a bushfire it spreads and spreads until everyone is forced to take some kind of action. It does not respect those who wish to stay out of its way, anymore than it does those who try to encounter it head on. Arguments, disputes and battles of all sorts are an undeniable part of the fabric of human existence. The goal is always to look for a way to end the fighting and heal the wounds. It is thus crucial not to underestimate the momentum that develops so quickly when conflict arises.